Brand message placement and print circulation Coursework

Brand message placement and print circulation - Coursework Example The printed press is also losing ground to the internet. People prefer to read their news online than to read them from newspapers and magazine. Due to this tendency advertisers have realized that digital media is the wave of the future. There are different ways in which companies can advertize their products online. Companies can use different online strategies such email advertising, online classified ads, banners, links, and search engine placement among other popular strategies. The cost of advertising online is much cheaper than the traditional media channels. Another advantage of online advertising is that companies can target their audience better. For example a company that sells sporting goods can advertise in specialized sporting websites such as espn.com or yahoo sports. The internet also has the capability to track better the results of an advertising campaign. If a company invests in search engine ads and pays for 10,000 hits, the advertiser will receive the amount of views that it paid